Haleys want to congratulate their client XYZ for continued success at the 2021 Campaign Experience Awards.
XYZ is an independent Brand Experience agency based in London. Brand Experience looks to connect, engage and interact with a target audience on a sensory and emotional level. XYZ, was formed in 2012 and has continued to expand and innovate developing an extensive portfolio of clients including global brands such as Nike® and Lego® as well as national organisations such as the Children’s Society.
The Campaign Experience Awards highlight the best work and teams in the industry and in 2020 XYZ were awarded the prestigious Creative Experience Agency of the year award. The company has built on that success and this year won the gold award in the Outdoor Experience category for an interactive installation celebrating the launch of Lego® Dots (a new 2D tile play concept) as well as being shortlisted in the Integrated Marketing Campaign category and again in the Creative Experience Agency of the Year. The House of Dots, designed by Camille Walala was constructed using more than 2 million Lego® tiles with the help of 180 children and 8 AFOLs (Adult fans of Lego!).